Privacy Policy

Introduction

This Privacy Policy describes how Maheshwari Innovative IT Services LLP collects, uses, shares, protects, and processes your personal data through our website and related services. We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Information Technology Act, 2000 (India).

Collection of Information

  • Personal Information: Name, date of birth, address, telephone/mobile number, email ID, and identity/address proofs.
  • Sensitive Data: Payment instrument details or biometric information (only with explicit user consent).
  • Usage Data: Behavioral, transactional, and preference data tracked during platform usage.

We collect data directly from users, automatically via cookies/device logs, and through third parties. Users under 18 are not permitted to use our services.

Usage of Information

  • Provide services requested by users.
  • Improve user experience and resolve disputes.
  • Conduct marketing research, prevent fraud, and ensure legal compliance.
  • Enhance security and maintain platform integrity.

Sharing of Information

  • With Group Entities & Business Partners: For platform operations, service improvements, and analytics.
  • With Third-Party Service Providers: For logistics, payment processing, security, analytics, and fraud detection.
  • With Law Enforcement Agencies: When required by law or to protect users' rights and safety.

Security Precautions

We implement industry-standard security measures, including encryption (AES, TLS), secure access protocols (MFA, RBAC), and regular security audits. However, users are responsible for protecting their account credentials.

Data Deletion and Retention

Users can delete their account via platform settings. Certain data may be retained as required by law, for fraud prevention, or for legitimate operational purposes. Anonymized data may be used for analytics.

Your Rights

  • Access, update, or rectify your personal data.
  • Withdraw consent for data usage (withdrawal may impact services).
  • Request data deletion (subject to legal and operational constraints).
  • Report misuse or privacy concerns.

Consent

By using our platform, you consent to the collection, use, and sharing of your data as described in this Privacy Policy.

Child Safety Standards (CSAE Compliance)

This document also serves as the Published Child Safety Standards for the Smart Matrimony App, developed by Maheshwari Innovative IT Services LLP, in compliance with Google Play's Child Safety Standards policy.

1. Zero Tolerance Policy

Smart Matrimony strictly prohibits all forms of Child Sexual Abuse and Exploitation (CSAE).

  • Uploading, sharing, or distributing CSAE content.
  • Grooming, solicitation, or sexualization of minors.
  • Sextortion, child trafficking, or exploitation.
  • Predatory or inappropriate interactions targeted toward a child.

6. Child Safety Point of Contact

  • 📧 childsafety@miiscollp.com
  • 📞 +91-9205022660

Contact & Support

If you come across any content or activity that violates our policies, please contact us immediately.

  • 📧 support@miiscollp.com
  • 🌐 https://smartmatrimony.ai/

Last Updated: October 07, 2025